Many products, initially, are not devised to fill a known need, but rather reflect capabilities of their producers, and such products are built according to market perceptions, rather than according to results of systematic demand analysis.

Quite often, competitors are not even recognized, especially when they come from another country, especially from developping countries. For some products, this ignorant approach might work, relying on brand strengths and buyers ignorance. Mostly, however, the method "solution looking for problem" will not lead to sustained business success.

Therefore, our approach is usually to analyse the product idea, research its environment, competitive landscape, and devise a matching with target buyer segments. Further analysis regarding market potential, market trends, producers SWOT analysis, industrial, economical and technical developments then lead to a product target definition building upon the producers USPs and also considering actual market expectations and behaviours.

During this process, we typically work with experts in practical research and academic institutions, always making sure to use a pragmatic approach that involves future buyers resp. users.

The term "product" is understood here both for physical products, as well as for defined service offerings. Our teams bring a scope of expertise to the table, including

• city and regional marketing
• industrial park development
• technical processes
• alternative energy solutions
• machines and plants
• product development for business buyers
• product development for consumer products